Direct to Home service providers

Market Attractiveness for DTH

India has a total television population of close to 135 million, out of which about 108 million have access to cable and satellite. The total DTH subscribers are close to 22 million. Thus the DTH has a market share of approximately 20%.

The subscriber base for DTH in 2006 was meagre 1 million and now it is 22 million i.e. increase in market penetration of about 2100%.